https://www.youtube.com/watch?v=WmAZvWYVJEg&feature=youtu.be

Part 25 in a 35 part series on headlines from John Caples book, Tested Advertising Methods.

Amazon-Proof Your Business https://brianjpombo.com/amazonbook/

Transcription

Advice for online business owners.

Hi, I'm Brian pombo. Welcome back to Brian J. Pombo Live.

Tonight I wanted to remind you about well, first we're going to talk about what the advice is for business owners.

But before I do that, I want to remind you about my book, 9 Ways to Amazon-Proof Your Business. Oh, my Christmas lights aren't on tonight.

I forgot to turn one for started. started the film. That's okay. Nine ways to Amazon proof your business is a book that specifically for business owners. And it's basically a way to make your business competition proof. How do you make it to where the competition doesn't matter?

Well, you get a free copy at AmazonProofBook.com find out for yourself. AmazonProofBook.com.

Let's talk about that special advice for business owners. It's really wrapped up in this whole series of videos that we're doing on headlines. And I'm using the concept of advice for business owners because it's tied in to number 25 out of the 35 proven formulas for writing headlines that John Caples wrote in his book, Tested Advertising Methods.

This basically says begin your headline with the word advice. So if you're putting out any type of headlines out there, just try putting advice on the front end. And that's going to pull in a certain amount of people. Now obviously, you better be offering some type of advice when you do this, right.

So he has a couple of examples here.

You know, advice to husbands advice to young person starting out in business advice to Brides, this is also a way to be able to call out your ideal audience, whoever specifically you're after no one else is going to be interested in reading what you have or watching what you have that has to do with advice. I said advice for online business owners?

Well, I'm not looking to talk to anyone else. If you're an online business owner, this is this is the right video for you. And just putting the word advice to and then putting in the people that you're directly talking to will pull in that audience now what it's not going to pull in probably anybody else.

So this is very much a sniper rifle approach as opposed to a shotgun approach, you know, so just realize when you're doing this it has to go along with is the copy that you're writing, or the videos that you're putting out or the emails that you print out or what have you.

So this is what john Capel says about it. The word advice suggests to readers that they will discover something useful, excuse me that they will discover some useful information if they read the copy. The headline doesn't ask them to buy anything, it simply offers free advice. Naturally, this is an attractive offer.

After you've enticed the readers into the copy, you can include sales talk, in addition to advice, the preceding 10 formulas, employing keywords, do not exhaust the list of keywords you can use. You can find other keywords in the headlines you you you see in daily newspapers, in the titles of books and magazine articles. For example, in the following titles, the key words are printed in italics, plain talks with husbands and wives, common faults in English principles of electricity.

What every girl should know.