buyer, you need to talk to the person who writes the check, or in

this case, several checks. Robert Ritch, CEO of Secured Equity

Group, is such a person. And as an owner — and seller — of multiple

businesses, Ritch knows what it takes to build value and succeed at

attracting the right buyers or investors to practically any

business in any industry. From startups to seasoned companies,

Ritch tells you which attributes are most important to investors in

this edition of “Deal Talk.”