Description: Have you ever considered the benefits of starting a YouTube Channel to launch your business or spotlight your talents as an expert in your industry? This episode could be for you if you're looking for ways to expand your brand in the digital age. Did you know that YouTube currently shows 4 Billion videos daily? Still not convinced, YouTube is the world's second-largest search engine and the third most visited website. If your target market demo is between 18 to 34 years old, there is no better place to find your customers than YouTube. In this episode, we interview YouTube influencer and fashion designer Mariam Adepoju to discuss the following:

1. You are leaving money on the table if your business is not on YouTube.
2. You might consider using YouTube to create "How-To" videos and "Masterclasses" to build an audience.
3. Becoming an influencer in your niche can bring in a secondary revenue stream. You can showcase other people's products and services that may complement your business. Having a big enough audience you can earn money by having other companies' ads run on your videos. 
4. Do not create content just for the sake of creating; be strategic, plan, and intentionally coordinate with the launch of new products, holidays, promos, VIP events, and services. 
5. Think about the customer journey from start to end to reach your goals, and do not forget about your "Call to Action."
6. Don't have all day to make videos for every platform; think about how you can repurpose your content,
7. Consider using a blog, Pinterest, Instagram, Twitter, and other social media platforms to draw an audience to your YouTube Channel who is interested in your topic. Combining your efforts is a great way to double down and get noticed by your target audience.
8. Mariam highlights the importance of consistency when building your channel, pre-planning, and having intentional content ready to go at a moment's notice.
9. The details of monetization
10. Thumbnail and banner considerations and much more ***** Hot Tip: Stay tuned for an upcoming episode on how to create the perfect thumbnail or banner for your YouTube channel with Derek Rodrigues from Three One Seven Studios

Own a business? Or are you looking to open a business?
Well,  if you said yes to either of those questions, then this channel is for you.
We created this podcast to help people grow their businesses and or to start the business they have been putting off. We created this channel and podcast to give you all, easily relatable stories that give inside looks at the ups and downs of owning a business or the wisdom that could only be learned through experience. Advice and step-by-step instructions on many other aspects of business are COMING SOON.

Guest: Mariam Adepoju
YouTube Channel: @Mariam Adepoju