Jo Willoughby is on a mission to help organisations stay relevant and competitive by realising their future state in the age of disruption. Drawing on her experience across sectors including industry, public and private, Jo works shoulder-to-shoulder with CEO's to help them navigate opportunity and unpack complex problems to realise growth in their businesses.

In addition to being a Strategic Advisor and Non-Executive Director, Jo is also a Certified Advisory Board Chair.

In this Advisor Insights conversation with Louise Broekman, CEO of the Advisory Board Centre, Jo shares her perspective on why supporting Owners and CEOs is a privilege, the transformative power of vulnerability for leaders and how Advisors can create a positive impact with the organisations they serve.