Melanie Grevis-James, is an experienced marketing strategist and business owner. As Managing Director of Our Planet Marketing, Melanie supports businesses to align the company's focus on providing sustainable marketing plans and advice for small businesses and the tourism industry.

In this Advisor Insights series with Louise Broekman, CEO of the Advisory Board Centre, Melanie shares her experience and motivations in appointing a Certified Chair to support her in the growth and strategic direction of her business.

The Advisory Board Centre is the professional body for the advisory sector. Collectively, we raise the standard of the global advisory sector- driving value for professionals and the organisations they serve.