In this episode, Mark Hunter shares his and Matthew Hudson’s book, Advisor Selling, where he reveals the secrets for becoming a trusted advisor to potential sales clients.In their book, Hunter and Hudson give you the individual phases to becoming better at sales by understanding who the prospects are, how to qualify them, and how to engage them. The goal of the book is to provide you with a guide to have higher margins, increase referrals, and get higher customer satisfaction.This book is perfect for B2B entrepreneurs who utilize an outdated sales approach and have a hard time understanding a customer’s point of entry.About Mark Hunter:“I help companies and sales people find a way to avoid the discount which is how to sell at full price without discounting. So I help you find better customers that close at full price.The co-author and I have been longtime friends and about eight years ago we worked together on a project with a fortune 200 company. One of the things that were involved was going out and working with every single sales person in the company. About a year ago we realized that we have collectively done over 1,000 ride-alongs with sales people and knew we needed to capture that into a book.” – Mark Hunter”For a detailed summary of Advisor Selling according to Mark Hunter CLICK HERERelated Books:The Trusted Advisor by Robert GalfordConquering The Seven Summits of Sales by Susan ErshlerHyper Sales Growth by Jack DalyFor more advice, tips, and stories on entrepreneurship, join our community on Facebook and Twitter.