Trow talks with John from Anomaly CPA about building a modern firm through value pricing, tax planning, and advisory services. John shares how his team of 32 has grown 20–30% year over year, the three client buckets they serve (startups, digital businesses, and real estate investors), and why proactive tax strategy delivers huge ROI. They also dive into hiring challenges, using social media to attract talent, and what the future of CPA firms looks like in 2030