In this episode in our series entitled Advocacy Stories, we discuss messaging, communications plans, and marketing for libraries with the MBLC's Communications Team: Celeste Bruno and Matthew Perry. While we touch upon issues related to library building projects, the tips and tricks our in-house experts share are scalable to any subject pertaining to libraries. It is important to note that when we use the term library in this episode, we mean it as a sum of parts, including the Administration, Staff, Trustees, Friends, and Foundation.  It is equally important to know in which advocacy efforts and activities each entity can be involved and to what capacity. If you have questions about advocacy activities and what is allowed and forbidden by the law, we suggest you reach out to the State Ethics Commission and/or the Office of Campaign and Political Finance. If you are outside of Massachusetts, contact your equivalent State agencies.