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Advocating for YouTube Shorts (trial and experimentation)
On this episode, I am advocating for YouTube Shorts (trial and experimentation)
I talk about this post on LinkedIn and here is the copy:
Are you experimenting with YouTube Shorts? It is another platform providing organic reach to those willing to dive in head first, and you know I am always a buyer of that. Like any other platform, there is no definite playbook on what works and what doesn't, and there are going to be winners and even more losers (meaning very few views), which is part of the process...expect both.
My advice? Don't be discouraged and stay the course!
If you look at the Sircle Media channel and then sort by "popular" we have had a bunch that were north of 3000 organic views and we haven't even been at it that long. I also like that some of these videos, captured in our day-to-day work, have popped off here, whereas we have found them to be total duds on TikTok. That is encouraging for sure.
You should be experimenting with native videos, repurposed TikToks/Reels, some with audio from the platform, and others with audio from outside the platform, length of the video, copy, etc. Rather than debating Instagram followers and LIKE counts WHICH DONT MATTER, focus on finding organic reach on platforms that are pushing new offerings, THAT DO MATTER!
NOTE: I am not claiming Instagram doesnt matter (just follower counts and how many likes your posts get). In fact, I still think that Meta (with tactical paid execution) is the most important platform for brands looking for awareness, especially around Retail Velocity Support.
I hope this helps.
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By Adam Brown
5
33 ratings
On this episode, I am advocating for YouTube Shorts (trial and experimentation)
I talk about this post on LinkedIn and here is the copy:
Are you experimenting with YouTube Shorts? It is another platform providing organic reach to those willing to dive in head first, and you know I am always a buyer of that. Like any other platform, there is no definite playbook on what works and what doesn't, and there are going to be winners and even more losers (meaning very few views), which is part of the process...expect both.
My advice? Don't be discouraged and stay the course!
If you look at the Sircle Media channel and then sort by "popular" we have had a bunch that were north of 3000 organic views and we haven't even been at it that long. I also like that some of these videos, captured in our day-to-day work, have popped off here, whereas we have found them to be total duds on TikTok. That is encouraging for sure.
You should be experimenting with native videos, repurposed TikToks/Reels, some with audio from the platform, and others with audio from outside the platform, length of the video, copy, etc. Rather than debating Instagram followers and LIKE counts WHICH DONT MATTER, focus on finding organic reach on platforms that are pushing new offerings, THAT DO MATTER!
NOTE: I am not claiming Instagram doesnt matter (just follower counts and how many likes your posts get). In fact, I still think that Meta (with tactical paid execution) is the most important platform for brands looking for awareness, especially around Retail Velocity Support.
I hope this helps.