If you work in advertising or the agency business right now, chances are you're somehow following the hilarious breaking news stories published by AdWeak.

A mix of The Onion and that industry trade with a similar-sounding name, AdWeak has become a social media phenomenon by posting satirical observations about the ad industry – mostly at the expense of the agency business.

Why are AdWeak's brutal truths about the agency world so funny we love to laugh at our own expense? In a word: truth. It has become the industry's daily dose of truth we hate to love.

So what does all of this say about the industry's ability – and willingness – to change? In this episode, we talk with AdWeak's editor (known to his followers as "Paul Taylor") about why he thinks laughing at ourselves may just be the key to saving our industry.