Learn how to structure your AdWords account to produce the most conversions at the lowest CPA. Hosts Shane Ryans and Maria Perilli discuss proper match type sorting, the negative effects of broad match keywords and how to route traffic correctly between your ad-groups by using negative keyword lists.

Adwords Account Structure Best Practices

Listen to PPC Playbook, a weekly show delivering insider tips and practical advice on how to get the best from PPC advertising. Learn how to create and manage highly optimized PPC campaigns with the latest tools, techniques and strategies to help you increase your ROI. Expand your pay-per-click skills and knowledge as we interview industry experts and answer all your questions. Hosted by Shane Ryans and Maria Perilli from PPC Professionals

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You may have a product or service that either people don’t know about or just aren’t actively searching for. Shane and Maria discuss various strategies to deal with low search volume including near matches, targeted placements, videos, direct mail, email marketing, partner outreach and affiliate marketing.To learn more about Display Network placements and YouTube Advertising visit the PPC Professionals AdWords Best Practices Tutorial.

How To Work With Low Search Volume

Shane and Maria guide you through the tangled web of attribution models. The Attribution Modeling report in AdWords gives you the ability to analyze keywords, ad groups and campaigns to see how they are contributing to the conversion funnel. Learn the difference between Last Click and First Click conversions and the five attribution models available in Adwords. Plus, discover additional conversion reports that help decipher attribution models and common mistake to avoid.A step-by-step guide and PPC Best Practices Tutorial is available at PPCProfessionals.com.

AdWords Attribution Modeling: Everything You Need To Know

Take advantage of an additional stream of profitable traffic that is very easy to setup. Dustin Miller joins Maria to discuss the ways you can leverage Facebook Advertising to target current customers, leads, lookalike audiences and users who have visited your website, but have not converted. Learn how to setup basic ads as well as more advanced ads using Power Editor to convert these users into customers.A step-by-step guide and PPC Best Practices Tutorial is available at PPCProfessionals.com.

Generate Traffic and Profit Using Facebook Advertising

Shane and Maria reveal five basic and advanced PPC tips that you might not have tried in your AdWords campaigns. Listen as they explain why it’s important to bid on your own brand, test for optimal ad position, utilize time lag reports to find out exactly how long it takes for your users to convert, optimize across different dimensions and use search query reports like a pro. These are tips you can start implementing today to improve your PPC campaigns, so start now!A step-by-step guide and PPC Best Practices Tutorial is available at PPCProfessionals.com.

5 PPC Tips You May Not Have Tried

Shane and Maria discuss changes to Bing Ads with evangelist John Gagnon. Bing Ads began rolling out a new interface and new features in early August, including a faster user interface, Top Movers report, Opportunities tool and auto-tagging, to name a few. Changes to Bing Editor now makes the AdWords/Bing transition somewhat smoother with new features like Negative Keyword Lists, Ad Scheduling at 15-minute intervals and new Report Export Options. Plus, Bing starts testing close variants for exact match keywords with one key difference, the ability to opt-out.<A step-by-step guide and PPC Best Practices Tutorial is available at PPCProfessionals.com.

Adwords Account Structure Best Practices

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