Design firms understand that their success depends on strong client relationships. But how many A/E/C firms use their resources to focus on their client experience (CX) strategy? And how well are firms implementing and measuring their CX initiatives and aligning these efforts with their strategic plans?

Ryan Suydam, Chief Experience Officer of Client Savvy, talks with A/E/C professionals and offers insight on how design firms can look at CX that is not “one more thing,” but rather an integrated approach that organically drives employee adoption and results in increased loyalty, client acquisitions (and referrals), and sustainable growth.