In this episode of ThriveCAST, I sit down with Gabe Lett, Chief Marketing Officer at Prairie Engineers, an AEC marketing expert, and author of The "AEC Professional’s Guidebook." With over 20 years of experience in architecture, engineering, and construction (AEC) marketing, Gabe shares his insights on business development, proposal strategies, AI in AEC marketing, and the biggest challenges facing engineering firms in 2025.

What you'll learn in this episode:

• The evolving role of content marketing and thought leadership in AEC
• How AI and technology are reshaping AEC marketing & business development
• The impact of remote work, recruitment, and retention in the engineering industry
• How AEC firms can attract and retain top talent amidst labor shortages
• Why relationship-building is key to winning proposals and RFPs

Learn about Prairie Engineers’ multidisciplinary approach to engineering, land surveying, and environmental services and how they serve federal agencies, DOTs, utilities, and state/local governments.

Get Gabe's book: The AEC Professional’s Guidebook – Available on Amazon or at TheAECGuide.com.

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