In the Deep End

Aerospace Engineer to CE0 w/ Jason Sherwin

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Jason Sherwin is a PHD, and the CEO and Cofounder of deCervo. A neuroscience tech company. Since starting in 2014, deCervo has provided cognitive training programs using neuroimaging and customized phone apps to over 15 Major Leage Baseball Organizations over 60,000 thousand baseball and softball players worldwide, the umpires of major leagues, the officials of the NHL, as well as police officers. DeCervo has been mentioned in the New York

Times, The Wallstreet Journal, MLB Network,  Fox Sports, Wired Magazine and ESPN. If that isn’t enough Jason is also a concert pianist, DJ and producer.


Jason walks us through his winding journey from moving through different science mediums, studying professional cellists to starting his own company with his Cofounder Jordan Muraskin. Ten years into deCervo, Jason shares with us the ups and downs of starting your own business: raising money, adapting to the client, catching your big break, learning on the fly, and turning a great idea into a great product.


Entrepreneurs, business owners, CEOs or anyone trying to make a living from their passion or a great idea; this episode is for you!

Join us as we go on a deep dive and look under the hood of what its like to be a CEO and Founder.


What we cover in this episode:

  • 00:30 Jason Sherwin Introduction
  • 02:30 What is deCervo?
  • 08:43 A batter has .3 seconds to decide to swing
  • 14:15 Jason's journey to starting deCervo
  • 37:00 Q-How did you choose each step along the way?
  • 41:00 Aeronautical Engineering & "Rocket Stuff"
  • 45:35 Learning how to run a business on the fly
  • 53:45 Raising money
  • 56:45 Who is going to do what?
  • 59:15 7 Years to get to a Phone App for the Pros
  • 1:01:15 Adapting to the Customer
  • 1:04:05 First big break for the Company
  • 1:06:30 Working with the New York Mets
  • 1:09:30 Working with the Korean Baseball Organization
  • 1:12:15 Q-How do you deal with the frustrations?
  • 1:19:30 10 Years in. Next biggest challenge?


    • Where to find Jason:

    Website - https://decervo.com/



    Where you can find us:

    Tomas - https://www.tomasvirgadulacoaching.com/

    Lexee -  https://www.instagram.com/tarotbylexee/

    - https://linktr.ee/tarotbylexee

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    In the Deep EndBy Tomas Virgadula & Lexee McEntee