Reilly is the Associate Creative Director of Imperfect Foods. For the past four years, Reilly has dedicated his career to making sustainable grocery shopping an aesthetic and creative pursuit for consumers. He is responsible for bringing their brand story to life and spreading their message across a variety of channels from Instagram and Facebook to the Unwasted podcast on streaming platforms. As the company’s main storyteller, he uses his creative writing to ensure an authentic voice. As part of the creative and design team, he keeps Imperfect Foods on brand and effective.

Kelsey and Reilly discuss his vision as a creative individual (2:53), making food facts easily digestible for consumers (6:30), where he pulls inspiration to market food (9:15), how he creatively collaborates in a corporate world (12:35), what media content brands rely on and how they budget for media (16:35), what media styles attract brands’ attention (21:09), difficulties with managing an young brand (24:14), how a creative director’s position impacts a brand (29:39), and the Unwasted podcast (31:56).