Please welcome Mia Zee to the Kindred Spirits Podcast, Episode 32!

Mia Zee is an accomplished brand builder, specializing in launching high growth consumer brands. Mia has an established track record, leading marketing at RE/DONE, an apparel brand that grew from zero to $20 million and Versed, the #1 clean skincare brand in the mass channel.

In 2023, Mia partnered with Emma Gerber to launch Claudent, a women’s apparel brand built for and around the sun. Utilizing the most premium UPF-rated fabrics, Claudent pieces allow the wearer to indulge themselves outside, free of worry about the negative impacts of UV exposure.

Time stamps:

00:55 The Birth of Claudent: A Sun Protective Apparel Brand

01:21 Mia's Career Journey and the Role of Social Media

03:33 The Personal Story Behind Claudent

04:28 The Challenges of Sun Protection and the Need for UPF Apparel

10:17 Working with a Co-founder

13:12 The Future of Claudent: Expansion and New Collections

15:55 Marketing Strategies and Building a Community

19:07 The Realities of Entrepreneurship and Building a Brand

Claudent Website

Mia's LinkedIn

Mia's Instagram

Mia's TikTok

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