Before My Head Explodes with Vince Russo

AEW Promotion Problems, WWE Ticket Price Backlash & The Rock’s Box Office Bomb | Coach & Bro Live 10/6/25


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Full Podcast Summary / Notes (Timestamps Included):

00:00 – 00:04
  • Coach welcomes viewers, promotes the show's growth, and reminds about the Monday Night Football show later.
  • 00:05 – 00:09
    • Introduction of Vince Russo as co-host; a lighthearted start about the “Loosey Goosey” Monday show format.
    • 00:10 – 00:15
      • Russo sings and jokes about “Corey Rhodes” at a college football game, with Coach clarifying Cody’s cross-promotion.
      • 00:15 – 00:19
        • Discussion about ESPN/WWE synergy, commentary team scheduling, and speculation on why Pat McAfee is no longer on Raw.
        • 00:19 – 00:23
          • Teaser for future episode with a top TV executive to break down WWE/ESPN and Netflix media deals.
          • 00:24 – 00:28
            • Mondays are loose—Coach and Vince invite questions and outline the Super Sticker donation system: $5+ gets your question answered; $10+ enters you in the Wheel of Doom for merch.
            • 00:28 – 00:35
              • Deep dive: Nielsen’s new “Big Data and Panel Mythology” streaming TV ratings system. Why wrestling shows’ numbers are down, and the historic flaws of the old system.
              • 00:36 – 00:42
                • AEW’s ongoing ticket sales and pricing crisis: Is WWE pushing away fans with “family-friendly pricing is gone”? Coach predicts this will backfire soon.
                • 00:43 – 00:50
                  • AEW’s PR black hole—Tony Khan’s refusal to let talent promote on podcasts and radio. Comparison with Vince McMahon’s media savvy, and the critical error of not building local buzz.
                  • 00:50 – 00:56
                    • Coach argues AEW fails to engage new fans and explains, with Russo, how a hands-off billionaire owner changes incentives for both talent and company growth.
                    • 00:57 – 01:03
                      • Story time: Russo reveals how he got Sable on Howard Stern—why smart, provocative media promotion is wrestling 101, and why putting female stars out front still works.
                      • 01:03 – 01:11
                        • Analysis: How AEW and WWE are missing the mark in fan engagement, talent promotion, stale booking, and lack of big-time star power compared to the Attitude Era.
                        • 01:12 – 01:18
                          • Discussion on WWE’s over-the-top ticket pricing for WrestleMania, major PPVs, and even regular Raw/Smackdown shows; how this impacts ticket sales and crowds. Real fan reactions.
                          • 01:19 – 01:24
                            • Switch to WWE’s social media/content distribution with ESPN and Netflix: Why releasing matches for free might be undercutting their own paywall, and when media windows need to be enforced.
                            • 01:25 – 01:34
                              • The Rock’s new movie “The Smashing Machine” is a box office flop—Rock’s statement, why MMA movies rarely draw, and why WWE fans may be to blame for cold-shouldering Dwayne Johnson’s projects.
                              • 01:35 – 01:48
                                • Russo and Coach debate: Did Rock’s absence from WWE TV and perceived “walkout” at WrestleMania cause fan rejection? How important was creative, and will fans forgive him if he returns?
                                • 01:49 – 01:58
                                  • WWE ticket price outrage—Coach runs down eye-popping Mania seat prices and how even celebrity fans and media are calling this out. Russo: “Obscene!” and why even AEW can’t save itself by undercutting family pricing.
                                  • 01:59 – 02:11
                                    • Closing stories: A lesson from Seth Rollins on living the gimmick 24/7, and why new talent must protect their character and maximize media at every turn. Final fan questions on Netflix fallout, Ben Stiller’s AEW interest, and wrestling’s next-gen audience.

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