Technology wizard Dave Zaron joins us on this episode to reveal the intriguing origin story of his e-commerce business and how word-of-mouth marketing propelled it towards success. Sit back and uncover the captivating journey behind his tech company, Zaronology. From leveraging the power of video editing to overcoming the challenges of finding the right product-market fit, Dave's tale is a testament to perseverance and innovative thinking.

Dive deep into the world of tech as Dave recounts his adventures in the 2012 election, his collaborations with black hat networks, and his experiences with online retail and tech debt. Get an insider's glimpse into his work with household names like Mr. Beast and Mark Grober. But we're not just here for the stories - Dave also offers some invaluable advice on navigating tracking, implementation, and attribution in the realm of online marketing.

Finally, we venture into the practical side of things. Discover the power of cross-selling and how it can significantly increase your average order value. With Dave's strategies for upselling and order bumping, you'll be well-equipped to maximize your business's potential. Whether you're a tech junkie, an entrepreneur or just intrigued by the intersection of tech and marketing, there's a wealth of knowledge waiting for you in this episode. It's time to learn, grow, and unleash the power of technology!

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