Join us on a captivating journey into the world of affiliate marketing with industry veteran Rick Magennis, the force behind Bearcat Media. Rick's insights are rooted in years of experience, borne from a career change after a layoff, and his hard-won wisdom will surely serve as a beacon for those navigating the industry's waters. We delve into his personal life, discussing the delicate balance between a demanding work schedule and family commitments. His philosophy on family first is not merely a mantra but a lifestyle that has played a significant role in shaping his business approach.

The second part of our conversation reveals the story behind Bearcat Media's unique name and its focus on the outdoor Firearm space. Rick walks us through his work on link building for camping, hiking, fishing, firearm accessories, and tactical gear. His account of trust-building within this conservative market is nothing short of inspiring, especially when he unveils the surprising revelation about his content producing partner's lifestyle. 

The final leg of our conversation revolves around the strategies for recruiting new affiliates and staying organized. Rick's experience with virtual assistants offers a wealth of knowledge for anyone considering this route. We compare notes on Affiliate Summit East and West, discussing the emergence of PI live as a viable alternative. We also talk about Rakuten's Deal Maker and CJU. Rick ends by sharing invaluable advice for newcomers to the industry based on his experience with reaching out to new affiliates. Don't miss out on this insightful discussion, rife with practical tips, inspiration, and real-life experiences!

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