Profitable Performance Marketing

Affiliate Marketing, Leadership, and a Commodore 64 with Richard Dennys


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Today's conversation is with Richard Denny's, CEO of Webgains. I learned that Richard and I share a ton. From our first computers (both Commodores) to hours spent coding very simple programs in basic, to our desire to lift people up through education and training.

I think Richard's bio on LinkedIn says it all "Still a proud owner of a Sinclair ZX81 and Spectrum, used to copy out pages of BASIC code for RPGs from magazines into my Commodore 64 in the 1980s, went to University, taught myself HTML and started one of the world's largest websites in the 1990s, founded then folded an online travel start-up (before that was a word) in the 2000s, helped to accelerate other start-ups and teach start-up founders in the 2010s and now in the 2020s proudly run Webgains.

Work Hard; Be Kind; Have Fun. That's it really."

We discussed a broad range of topics, including:

  • His origin story into affiliate marketing

  • Nerding out on data

  • The impact of investment in affiliate marketing

  • Changes in the affiliate channel

  • The change he saw that led him to embrace the channel after previously rejecting it

  • Big Media and Affiliate Marketing

  • Leading through turbulence and the 3 Horizons

I thoroughly enjoyed this conversation and there really is something for everyone here.

If you'd like to find more about Webgains, check out their website. To contact Richard, follow him on LinkedIn.

Thank you Richard!

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Profitable Performance MarketingBy JEBCommerce

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