Join Jamie as he engages in a captivating conversation with Choots Humphries, the CEO and Co-Founder of LinkConnector. Jamie's longstanding partnership with Choots and the LinkConnector team, spanning over a decade, has been nothing short of exceptional. Together, they've harnessed remarkable innovations and cutting-edge technologies in the affiliate marketing space.In this episode, Choots and Jamie delve into browser extensions. They explore the historical evolution of these digital tools, unraveling the reasons behind their current ubiquity. Discover how advertisers can effectively manage browser extensions and, more significantly, how they play a pivotal role in the ongoing attribution discussion.The concept of attribution, both within and beyond the affiliate marketing sphere, takes center stage in this discussion. If you're new to affiliate marketing or seeking insights into the intricacies of attribution, this episode promises an "Inception"-level journey through its nuances.For CMOs and CFOs, this episode sheds light on their pivotal roles within the affiliate channel. Choots and Jamie untangle common misconceptions, share insights into the typical pitfalls, and outline the industry's needs in supporting these key positions. They emphasize the significance of comprehending a variable budget system and the vital role of tracking and reporting on the affiliate channel's progress towards achieving budgetary goals.As a bonus, the discussion touches on the ever-relevant topic of Google Analytics and introduces the latest click tracking certification on the horizon. For more details on this certification, you can explore further here: Google Click Tracking Certification. Don't miss this enlightening and insightful episode that explores the dynamic landscape of affiliate marketing.