In the latest episode of "How To Sell More," expert Frank Chen guides us as we head into the strategic world of affiliate marketing. He reveals the importance of referral marketing and how it can transform your customer base into a dynamic sales force.

Key takeaways from our discussion include:

• The power of customer referrals in outperforming traditional advertising, and the process of leveraging this for your brand.

• Customization of affiliate resources is crucial; understanding the varied abilities and networks of your affiliates allows for more effective promotion.

• The advantage of fostering meaningful connections with a select group of high-performing affiliates rather than a widespread, unfocused network.

Frank Chen brings his substantial e-commerce and entrepreneurial experience to the forefront, offering practical advice on creating valuable online customer relationships. Tune in for insights into how a well-crafted affiliate program can lead to greater sales and a stronger brand presence.