Talking about ways to generate leads for your business. I've said it in the last two episodes and I will say it again. Leads are the lifeblood of your company. You wanna be successful. You wanna grow your business. Focus on generating leads. Like there needs to, everybody wants to be the CEO, the chief of executive officer be the chief lead officer. You wanna grow your business? Focus on leads. You get enough leads in the door. You can do whatever the hell you want. Every business that I've ever owned. Focus on leads, the money comes. It's amazing. It's freaking amazing how that works. Focus on leads. If you're not focused on generating leads. If you're not focused on getting prospects in the door, you won't grow your business. You won't DMN8 your market. You get your butt kicked. You'll be doing something else in another year. Focus on generating leads. So I wanna help you. I wanna help you with some ways to generate leads. If you didn't listen to yesterday's episode, go back, listen to it. I tell you how to generate leads for a penny. Boom. It's easy like a piece of cake. Today, I wanna talk about affinity relationships, affinity relationships, how to generate leads through affinity relationships. What are affinity relationships? Affinity is knowing people that know, right? People that kind of have the same customer that you do, but you don't do the same service other trades if you're in the trades. Right? So some of the most successful people that make money and I'm talking about seven digits, eight digits a year are connectors. I mentioned Ryan Stewman. I think two episodes ago, Ryan Stewman is a connector. Like, that's what he says, his superpower is. He connects people, oh, this person does this. This person needs this. Let me connect you. Right. Connectors make money, right? Why is that? Because you give value to someone without expecting anything in return. And now that person you gave value to kind of feels obligated to somehow give that back. I owned a mortgage company. I've said that probably a million times on this podcast, but I've owned a mortgage company back in 99 to 2007. And one of the ways that we generated leads, we generated new home buyers. And so what we would do is we would call the higher-end apartment complexes in our market, where we knew that you had to have like a 680 credit score plus, and you had to qualify with income. Basically, people were in those apartments that qualified for houses. Boom. So we started calling the people from the apartment complexes, and, Hey, we can get you qualified for a new home loan. Well, I'm not interested. I'm not even looking for a home. That's great. What we can do is show you what you can afford and get you qualified. And then if you're interested in pursuing it, we can introduce you to a realtor. So what we would do is we generate somewhere between 15 to 20 weekly new home buyers that were prequalified. And what do people that are looking for homes need, they need a realtor. And as a mortgage company, we wanted to get leads from realtors. We wanted realtors to tell their buyers, Hey, you should use this company to get pre-approved for your mortgage loan. But the old antiquated things didn't work going and taking rate sheets, dropping off donuts. It was a bunch of crap. It was a bunch of BS. It did not freaking work, so we decided we're gonna give them something, and in return we want something it's called quid pro quo, which is more of a legal term, but quid pro quo this for that. So we'd generate these leads. We'd get people pre-qualified to buy a house. All they needed was a house. We'd call realtors. Hey, I have an individual that's looking for a house. Great. Great. We give 'em the first one, don't even ask for anything in return. We'd give 'em the second one, and then we'd say, Hey, do you have any customers that need to be qualified to buy a house? And, oh, I got a realtor. Does that realtor give you leads? I've given you two so far in the last 30 days. Boom. If they wanted to keep getting leads, they started sending us leads. If they didn't wanna keep getting leads, they didn't send us leads. It was pretty simple. So we had a network of about 20 real estate agents who was sending us leads. We didn't have to give 'em a donut. We didn't have to give 'em a free and race sheet. We gave them something and they felt like they needed to give us something back. Same thing with you. You know, somebody that needs something, you refer the service and you don't just tell that that prospect to call the service, you get their information. You call that service provider and say, Hey, this guy, this phone number, this address needs your service. Boom. Now what's gonna happen is you do that consistently and continuously. They're gonna start referring you to be the center of the referral product of the referral system, and those referrals will start flowing to you will like a river of gold and it is a river of gold. You just have to be looking for opportunities and connections. So you can send people money and in their own return, send you money back. You wanna DMN8 the day, get your mind right, and understand what people provide, what services the people around you need. And you'll definitely DMN8 the day.