Individuals and groups with shared occupations or preoccupations often have similar insurance and risk-management needs. That's where affinity insurance marketing and sales come in, explains Ann Dieleman, executive director at the Professional Insurance Marketing Association (PIMA). Dieleman elaborated on the topic during this episode of "Insurance Speak." In it, she talks about why affinity insurance programs remain crucial, and where they fit with the growing push for digital transformation.