Does chanting “I’m confident” leave you feeling like a fraud? Your host, Kole Finley explains the brain science behind why affirmations fall flat and walks you through crafting an identity you can prove—one micro-win at a time.

In this episode:
• Story of the assistant who “procrastinates … later”—instant mindset flip
• Two client makeovers: angry victim ➜ calm “go-to” leader, and “hot mess” ➜ powerhouse CEO
• The Brain-Dump Exercise to map “life I refuse” vs. “life I choose”
• Language hacks: swap “always” for “never,” re-author the inner script
• 3-week Evidence Challenge to cement the new identity

Visit us at finleycoaching.com for more info and to schedule your Complimentary Coaching Consultation