Most companies are still buying Google ads like it's 2010. Meanwhile, AI platforms with half a trillion dollars invested are building commerce models that completely bypass traditional advertising channels. Kieron and Andrew are weekly regulars on Ventures, bringing decades of business strategy and marketing expertise to dissect how AI will reshape commerce forever.🎯 On the Docket:00:48 - Ripping up the rulebook of digital advertising in the AI era01:11 - Why Google's advertising console is deliberately designed to be difficult09:01 - How AI agents will eliminate the need for traditional websites13:03 - Real examples of AI recommendation systems bypassing Google entirely20:21 - The psychology behind impulse purchases and shopping behavior changes34:02 - What separates sustainable businesses from viral marketing failures50:51 - Why marketing accountability stops at awareness (and shouldn't)My 5 Key Takeaways 👇1. The Entire Advertising Model Is About To Be Bypassed"The entire advertising model is completely bypassed by using agents. There's no cookies to be taken off an AI agent for its browsing behavior." AI platforms won't make money from $200 subscriptions—they'll take a slice of the billions flowing through advertising agencies and Google's revenue streams.2. AI Platforms Must Monetise Half a Trillion in Investment"$400 billion invested in AI platforms. Somebody wants their money back. That's your answer." When OpenAI loses money on $200/month subscriptions, they're not building a subscription business they're building the infrastructure to own commerce itself.3. Websites Will Become Obsolete in Agent-Driven Commerce"What use is there for that information to be presented in the way it is on a website? There's no purpose for the website." AI agents only need data, not human-friendly interfaces. The entire web design industry is about to face its iPhone moment.4. Sustainable Businesses Think in Decades, Not Viral Moments"Success isn't what you achieve in the first six months. Success is having a sustainable business over three to five years." Prime drinks and Liquid Death mastered viral marketing but failed at business fundamentals. Century-old companies keep cash in the business and focus on customer experience over hype.5. Marketing Has Been Demoted to "Colouring In Department""The amount of times I've sat in meetings where CFOs have said 'oh you know you mean marketing, are you talking about that colouring in stuff.'" True marketing should own awareness, consideration, AND selection phases.