We had Andrew Radley and Kieron McCann (Partners at A Few Good People) on Ventures to expose the hidden crisis destroying agency profitability. "What came back from the research was they were buying 'not getting fired' - the downside risk was large enough that important people would get fired." "We increased margins from 62-65% to about 82% by doing exactly the same work but changing how customers perceived it." "How can you be Creative Agency of the Year but also be performing so poorly on the stock market? There's a big disconnect." "We consistently help clients discover 15-25 value points when they initially believed they only had 5."You can watch the full conversation with Andrew and Kieron on today's show.