The Association Insights Podcast

Afloat on Innovation: The Sea Tow Foundation's Life-Saving Challenge


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In this episode of The A100 podcast, hosts Keaveny Hewitt and Meghan Henning are joined by guest Gail Kulp, Executive Director of the Sea Tow Foundation. Broadcast live from ASAE, the group discusses the organization's Life Jacket Challenge initiative in addition to tips for operating as a two-person team with limited resources. 

Gail introduces the Life Jacket Challenge, which tests participants’ ability to locate and put on a life jacket in less than 30 seconds. She explains that most boaters refrain from wearing life jackets, often keeping them underneath seats or in lockers. The initiative is intended to simulate real-life, water-based boating emergencies, emphasizing the difficulty of putting a life jacket on in such situations. 

Keaveny draws an analogy between wearing life jackets and fastening seat belts during a car crash, emphasizing the importance of being prepared and taking proactive measures before emergencies happen. 

“Life jackets save lives, but really only if they’re worn.” Gail shares statistics from the U.S. Coast Guard, citing 75% of boating incident victims drowned, and of those drowning victims, a shocking 85% were not wearing a life jacket. She adds that most people only wear a life jacket on board when it’s required.

Hit play now to discover how the Sea Tow Foundation, operating as a two-person team, manages to stay creative and innovative with limited resources.

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