The recently held 2024 ITB Berlin saw Africa turn up in style showcasing a diverse and wide range of offerings for the continent’s key source market at the marquee travel show. On today’s podcast recorded on the final day of the show, I spoke to the Director General of Destination Marketing at Tourism Seychelles Bernadette Willemin on her impressions of the show. Sales & Marketing Manager of Malawi’s Blue Zebra Lodge, Jen Dunlop-Jones expressed excitement following an overwhelming show of interest in their products and La Reunion’s Jerome Manicom who was happy to use ITB to announce his maiden B2B event.

Natalia Rosa, a Project Lead at SADC Tourism Business Council Tourism Alliance concludes this conversation by sharing insights into the alliance’s significant strides and ambitious initiatives.