Today’s episode recorded at Abu Dhabi on 24th October on the final day of the 63rd International Congress and Convention Association (ICCA) delves deep into African participation at this year’s event. The conversation starts with an overview of the congress and how Africa can grow its share of the Association's business with the Regional Director of Africa at ICCA Frank Murangwa. Glenton de Kock, CEO of (SAACI), reflected on the Congress’s content and the need for a louder African voice while CEO of Rwanda Convention Bureau Janet Karemera and SRC Agency Lead Doris Parsons stressed the importance of visibility, collaboration, and investment in positioning Africa as a competitive force in the global market.