In WP Legends Episode 119, Afshana Rahman, Co Founder and CMO of WPDeveloper, shares what truly drives sustainable growth in the WordPress ecosystem.

WPDeveloper did not scale by restricting features or pushing aggressive upsells. They grew through consistency. Every update improved both free and Pro versions. Previously free features were never locked. Support forums were treated as a core growth channel. Over time, that consistency built trust and trust built scale.

Afshana also discusses growing the company from one product to a team of more than 130 people, launching tools like Essential Addons, BetterDocs, and Templately, and building XCloud for agencies that need performance and reliability at scale.

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