After a Pandemic Boost, What’s Next for Private Brands?

On this episode, we’re privileged to have as our guest Doug Baker, Vice President of Industry Relations at FMI—The Food Industry Association to share insights into how the pandemic has significantly disrupted and is changing the ways consumers shop and trading partners conduct business. The Hartman Group’s Shelley Balanko examines with Doug the role of brands today in consumers’ lives, in particular, consumers’ perceptions and expectations of private brands and what the future holds for brands as we move toward a new, post-pandemic marketplace.  

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