After Hours Bonus - with G Sabini-Roberts

Jenn wilson

“You are entirely capable of figuring out your own way through.” — G Sabini-Roberts

Jenn Wilson is joined by our guest: G Sabini-Roberts (they/them) – Entrepreneur, Writer, Trainer, Speaker, Activist & Branding Specialist

After Hours Bonus Episode Overview

“You are entirely capable of figuring out your own way through.” — G Sabini-Roberts

In this bonus episode, Jenn Wilson and G Sabini-Roberts dive into the realities of running a business as a neurodivergent entrepreneur. G shares how their autistic brain shaped a radically different—and more effective—approach to branding and client work, one that prioritizes collaboration, accessibility, and joy. They discuss the importance of giving yourself permission to work in ways that suit your brain, the power of mutual support and skill-swapping, and how visibility and community can help neurodivergent people thrive in business. This is a celebration of doing things differently—and making it work.

Join Our Mailing List HEREConnect with G

Website: https://brandingbyg.com/

Facebook: https://www.facebook.com/gsabiniroberts

LinkedIn: https://www.linkedin.com/in/gsabiniroberts/

About G:

G is an entrepreneur, writer, trainer, speaker and activist. They are the founder of Branding by G, co-founder of The Queer Box and Rainbow Wise, advocate for inclusion, co-author of two books on Neurodivergent Entrepreneurship and author of ‘When Is A Women’s Group Not A Women’s Group’. G has been running their own brand design business since 2012, helping hundreds of businesses to grow show-stopping brands. They have been running events, training and facilitating spaces in and for the LGBTQ+ community since 1996 and in academic and business settings since 2004. Always leading with curiosity and kindness, they bring their unique stories from the margins of gender, neurotype and sexuality to deliver thought-provoking and memorable experiences to your audience.

After Hours Bonus Episode Takeaway

Building a business that works for your neurodivergent brain isn’t just possible—it’s powerful. G Sabini-Roberts shows how embracing your own way of working, seeking support, and exchanging value collaboratively can lead to joyful, accessible, and radically inclusive entrepreneurship.

Further Resources: links to offers from Irregular that are relevant to the episode

Irregular Everything

The Irregular Membership

Map My Month Method

More about this episode:

1. Neurodivergence in Business

G shares how their autistic traits led to a unique, live branding process that works better for both them and their clients.

2. Breaking the Industry Mold

They explain how traditional design workflows didn’t suit their brain—and how they created a new model by accident.

3. Permission to Work Differently

Jenn and G explore how giving yourself permission to reject the “one true way” opens up space for innovation and authenticity.

4. Collaboration & Support Systems

G talks about the importance of having a support human (in their case, their wife) and how partnerships and skill swaps can make business more sustainable.

5. Anti-Capitalist Value Exchange

They reflect on how exchanging services and building community can be a powerful alternative to traditional business models.

6. Visibility & Accessibility

G emphasizes how visibility helps neurodivergent entrepreneurs find each other and build mutually supportive networks.

7. Imperfect Action & Experimentation

The episode closes with a reminder that trying things, failing, and adapting is part of the process—and often leads to breakthroughs.

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Season 1 Episode 7