Indian baby care brand First Cry seems to have gotten itself into a bit of a bother as reports are coming in that they are being forced to apologise for a case of fat-shaming at one of their stores in Bengaluru.
This comes on the heels of the incident where a social media influencer Tanya Narendra, who goes by the name of Dr Cuterus, called out the sickening behaviour from some of the staff members at the Tarun Tahiliani store in Delhi. She claims that she was subjected to ridiculous questions like why she was not on a diet or statements like her belly was showing in her lehenga. Disgusted with the whole experience, she then went to another designer who happily had the wedding dress done and fitted perfectly within the 3 weeks deadline.
Dr Cuterus has then posted a photo of her radiant self during her wedding celebrations on Instagram with the comment stating the ordeal she had to go through with one of India’s most sought after brands in the wedding fashion space. A Tarun Tahiliani wedding lehenga can cost anywhere between INR 5,00,000 to INR 10,00,000 and along with Manish Malhotra’s designs, it’s what millennial girls have dreamed of wearing on their wedding day.
Tarun Tahiliani, whose father was the Chief of Staff of the Navy, attended FIT in New York before breaking out on his own as a fashion designer. Before that, he and his wife Sal Tahiliani opened the first multi-designer boutique in India, called Ensemble, which featured designs by 5 designers in 1987. This was followed by the Tarun Tahiliani Studio in 1990.
He gained international fame when Jemima Khan, former wife of current Pakistani Prime Minister Imran Khan, wore one of his creations for her wedding.
Tarun Tahiliani issued a public statement after the accusations were levelled stating that due to the pandemic, there was a  shortage of sizes for various designs at the store and it was not possible to meet the requirements of the customer in the 3-week timeframe that was required. He also clarified that the brand and its employees would never fat shame a person as they prided themselves on helping women be at their beautiful best on their special day.
“If our communication of stock availability, timelines needed for production and customisation had made the clients feel even the slightest not welcome and acknowledged, then we are truly sorry because that is not and will never be the intent,” read a part of the statement.
Our sources tell us that right on the heels of this unfortunate incident, another similar story has cropped up. This time involving the popular baby care brand First Cry, founded by Supam Maheshwari and Amitava Saha. The brand focuses mainly on the 0-5 year segment and has a very strong e-commerce platform to complement over 350 brick and mortar stores it has across the country. Founded in 2010, it is one of India’s top startups and is currently in its E stage of funding. It acquired another baby care brand BabyOye in 2019.
Our source told us that a woman started accusing the staff of the Bangalore JP Nagar store of fat-shaming her child yesterday afternoon when they went to the store to purchase a new set of clothes.
Read the full episode at: http://thedailyvanilla.com/2021/08/05/after-tarun-tahiliani-baby-care-brand-first-cry-forced-to-apologise/