36:22 In the first episode of a special series, Mark Alyn moderates the trade media/association "After the Elephant" panel discussion of "Identifying the Elephant in the Room: Critical Communications Strategies in the Face of Sexism" with thought leaders in the natural products industry.  Session 1 Guests: Hank Shultz, senior editor at Natural Products Insider, Katrina Tolentino, executive director at Naturally Network, and Craig M. Muckle, senior director of communications at Council for Responsible Nutrition.