The January fire in Pacific Palisades is having a significant economic impact on Santa Monica businesses. On this episode, Daily Press publisher Ross Furukawa and host Brian Peter Falk discuss how the fire, road closures, and beach shutdowns have led to decreased foot traffic, with some businesses reporting a 60-80% drop in revenue.

Jennifer Taylor from the City of Santa Monica shares efforts to support affected businesses, including fee waivers and partnerships with tourism agencies. Restaurateur Jenny Rush describes the struggle of local restaurants to stay afloat. The message is clear: now is the time to support local businesses.