Host Justin Rubner talks with customer success guru Aaron Thompson, CEO of CS consultancy Red Slacks and the former CRO and instructor of SuccessHACKER. Topics discussed:<ul><li>The lack of collaboration between marketing and customer success</li><li>How AI can help ID references</li><li>How marketing and sales should align to drive expansion</li><li>What CS REALLY thinks about marketing</li></ul>

Host Justin Rubner talks with customer success guru Aaron Thompson, CEO of CS consultancy Red Slacks and the former CRO and instructor of SuccessHACKER. Topics discussed:The lack of collaboration between marketing and customer successHow AI can help ID referencesHow marketing and sales should align to drive expansionWhat CS REALLY thinks about marketing

Host Justin Rubner talks with customer success guru Aaron Thompson, CEO of CS consultancy Red Slacks and the former CRO and instructor of SuccessHACKER.&nbsp;Topics discussed:<ul><li>The lack of collaboration between marketing and customer success</li><li>How AI can help ID references</li><li>How marketing and sales should align to drive expansion</li><li>What CS REALLY thinks about marketing</li></ul>

After the Handshake: A New Contract Between Customer Success and Marketing

High Intent explores unfiltered lessons from the frontlines of modern marketing.&nbsp; Hosted by Justin Rubner, High Intent features interviews with innovators in brand building, demand generation, sales conversion and beyond.&nbsp; - Why are CMOs disappearing?- What behavioral science principles can marketers employ to ensure better conversions? - How should a new marketing leader scale an early-stage company?- How can we get sales reps to follow through on cold MQLs? ... These are just some of the topics we explore.&nbsp; About your host: Justin has spent his marketing career building and scaling marketing programs — for tech startups and Fortune 500 companies ranging from NCR to CoStar Group. He also was a brand strategist for the Air National Guard.&nbsp; A former business reporter, Justin brings positioning and storytelling front and center to his approach to ensure clarity, pipeline growth and long-term brand equity.&nbsp;

Business

Marketing

High Intent explores unfiltered lessons from the frontlines of modern marketing.  Hosted by Justin Rubner, High Intent features interviews with innovators in brand building, demand generation, sales conversion and beyond.  - Why are CMOs disappearing? - What behavioral science principles can marketers employ to ensure better conversions? - How should a new marketing leader scale an early-stage company? - How can we get sales reps to follow through on cold MQLs? ... These are just some of the topics we explore.  About your host: Justin has spent his marketing career building and scaling marketing programs — for tech startups and Fortune 500 companies ranging from NCR to CoStar Group. He also was a brand strategist for the Air National Guard.  A former business reporter, Justin brings positioning and storytelling front and center to his approach to ensure clarity, pipeline growth and long-term brand equity. 

Share After the Handshake: A New Contract Between Customer Success and Marketing

Sign up to save your podcasts

After the Handshake: A New Contract Between Customer Success and Marketing

After the Handshake: A New Contract Between Customer Success and Marketing