Ghana's advertising industry generates billions each year and operates with almost no legal framework to protect brands, agencies, artists, or consumers.

In this episode of MAD Conversations, Andrew Ackah, CEO of Dentsu Ghana and President of the Association of Advertisers in Ghana, breaks down everything the industry won't say out loud. The Ghana Advertising Bill that has been stuck since 2012, the FDA regulations that kill campaigns before they launch, the celebrity alcohol ad ban that makes no sense, the charlatans on digital TV that no one can legally stop, and the billions flowing through influencer marketing that nobody is taxing.

This is the conversation Ghana's creative economy needs.

This is MAD Conversations. Marketing. Advertising. Digital. Design. Ghana's commercial creativity - documented.

Enjoyed this episode? Leave a review on Spotify, it helps more people find the show.

Connect with Abeiku: 
 LinkedIn: /samuel-ad

Follow MAD Conversations:
 Instagram: /mad.conversations_
 Facebook: /14zri1aebdd
 TikTok: /mad.conversations
 X: https://x.com/MADConversation

Listen on: Apple Podcasts: https://podcasts.apple.com/gh/podcast
Spotify: https://open.spotify.com/show/1M5ojvM
Website: https://adverbemedia.com/shows/mad-co

 Chapters
0:00  Intro 
12:20  Ghana's Advertising Regulatory Framework Explained 
14:31  How the FDA Approves and Rejects Ads in Ghana 
21:41 What Gets an Ad Rejected 
49:53 The Celebrity Alcohol Advertising Ban 
54:31 Digital Advertising and the Regulation Gap 
1:00:18 FDA's 8-Second Rule 
1:05:39 Charlatans on Digital TV
1:11:06 Ghana vs Nigeria
1:21:22 The Bill's Journey Through Parliament 
1:29:49 Ghana's Billboard Problem and the Wallpaper Effect 
1:37:21 Disrupt and Inspire
1:39:26 Consumer Loyalty, Competition, and How Brands Must Adapt 
1:47:28 What Keeps Andrew Up at Night 
1:52:32 The Future of Music in Advertising: AI, Copyright, and Original Scores