One thing is for certain, this year's NFL season and the Super Bowl was unlike any year before.  Love her or hate her, Taylor Swift illustrated how her influence could breathe new life into an organization that has been under a lot of heat in recent years. 

But how does that relate to Student Housing?  It doesn't... but we did find a way to tie the discussion into the use of NIL and micro-influencers to promote a PBSH community. 

In this episode, Wes and Gretta provide their take-a-ways from the Super Bowl, the half-time show, and the impact of the Swift/Kelce romance.  As they tie it all to NIL, they include a recent ShopTalk conversation on NIL and micro-influencers  with Alex Abernathy of Asset Living, Matt Pavlick with Gro Marketing, and Sam Winn with Agency FIFTY3.

We're not sure you'll learn anything from this episode but we hope you'll join in the drinking game we created!

This episode is sponsored by Opiniion.  Check them out at www.Opiniion.com/SHI

Resources mentioned:

• Template NIL Agreement

Questions & Comments, email us at [email protected]