The agriculture industry faces a critical need to unify and amplify its narrative.

In this episode, we talk with Patrick Kelly, Founder and Host of The Produce Industry Podcast, Produce and Supply Chain Industry Expert, about how the Ag Industry Needs to Get Together and Share Their Story.

By leveraging modern tools, particularly social media platforms, farmers, ranchers, and agricultural professionals can directly connect with consumers and the wider public. Gone are the days of relying solely on traditional media; now, AG can showcase its practices, innovations, and passion behind food production through authentic stories, compelling visuals, and interactive engagement. 

This direct approach allows for transparency, dispels misconceptions, and builds trust, ultimately shaping a more informed and appreciative public understanding of agriculture's vital role.