Ag Literacy is defined as having a basic knowledge of how food and fiber systems work. However, many consumers today do not understand these systems and processes. Brendan Black, host of the Talk Ag to Me podcast, is working to change that, serving as a translator between agriculture specialists and the general public. This episode, as part of a podcast exchange with Brendan’s show, we discuss his journey into agriculture, barriers to ag introduction and retention, strategies for communicating ag, and more.

Tune in to learn:

• How Brendan found his way into agriculture
• The “EASE”-y way to communicate science
• Why making things relevant to your audience matters
• What keeps people interested in agriculture

If you would like to find transcripts for this episode or sign up for our newsletter, please visit our website: http://fieldlabearth.libsyn.com/

Contact us at [email protected] or on Twitter @FieldLabEarth if you have comments, questions, or suggestions for show topics, and if you want more content like this don’t forget to subscribe.

If you would like to reach out to Brendan, you can find him here: [email protected]

Resources

CEU Quiz: https://www.certifiedcropadviser.org/education/classroom/classes/935

Talk Ag to Me podcast: https://anchor.fm/talk-ag-to-me/episodes/Talk-Ag-To-Me-Introductions-e5fkl1

Talk Ag to Me Twitter: https://twitter.com/TalkAg_ToMe

Talk Ag to Me YouTube channel: https://www.youtube.com/channel/UCXDTj5smg45bzFkaRDoAQ7A

Talk Ag to Me Facebook page: https://www.facebook.com/TalkAgToMe35/

Talk Ag to Me Instagram: https://www.instagram.com/talkagtome/

Field, Lab, Earth’s episode on Talk Ag to Me: https://www.youtube.com/watch?v=sfU5xr5cx_4 

Brendan’s episode on Geekology 101: https://www.stitcher.com/show/geekology-101/episode/agriculture-in-sci-fi-78382122

Farm Bureau: https://www.fb.org/

USDA: https://www.usda.gov/

Ag in the Classroom: https://www.agclassroom.org/

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Field, Lab, Earth is copyrighted to the American Society of Agronomy, Crop Science Society of America, and Soil Science Society of America.