Podcast – Greg Martinelli

Ag Tech…robotics, data, and consumer communication

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An interview with Chrissy Wozniak of North American Ag

I am joined by Chrissy Wozniak, who owns and runs North American Ag and is the marketing manager for Ecorobotix in the US.

We welcome her today in a discussion focused on Ag tech. In her travels, she attends all the major US farm shows as well as several in Europe and Canada. Ag tech can be a noisy industry with buzzwords and gray areas that are difficult to define. For example, regenerative, eco-friendly, carbon sequestration, etc.

world’sJoin us on the podcast as we discuss the big picture of these terms and then get into the weeds (pun intended) of growing the worlds food supply!

Key Interview Times

  • 00:05 – Intro
  • 03:50 – Changing the way Ag communicates and markets to consumers
  • 07:27 – Big picture view of Ag tech.  Scaling to make it generate ROI. 
  • 13:27 – Critical buying decision for any Ag tech – “How will updates and upgrades be handled?”
  • 15:50 – Ecorobotix – Robotics combined with AI
  • 21:41 – Data Processing as part of AI 
  • 30:05 – The challenges of gaining producer adoption rates and the importance of a demo
    •  Data overload and trust issues
    • “Does it really work?”
    •  “What if it doesn’t work on my farm?”

      • Chrissy Wozniak contact info:

      Email:  [email protected]

      Website:  https://www.northamericanag.com/

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      Podcast – Greg MartinelliBy Greg Martinelli