Social Dream Machine

Against All Odds: A Lebanese Copywriter's LinkedIn Breakthrough


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In this episode of Social Dream Machine, Rachelle Kayrouz shares her journey and insights on navigating the creator economy, particularly in the realm of copywriting. Discover the struggles, strategies, and secrets behind her success.

- Rachelle's beginnings and challenges as a non-native English speaker from Lebanon.
- The process of finding and pricing clients on LinkedIn.
- The importance and strategy of niching down in copywriting.
- Her approach to working with SaaS founders and addressing their unique needs.
- Insights on making compelling offers and handling difficult clients.


Social Dream Machine

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Social Dream MachineBy jcthone