How does capitalism hijack the idea of creativity for profit? Why does it encourage us to be 'creative' in every move we make? Does this make the very concept of 'creativity' meaningless, or can it be reclaimed?

This week, Tom Overton talks to Oli Mould about his new book 'Against Creativity' (Verso, 2018 - https://www.versobooks.com/books/2852-against-creativity). They discuss how neoliberalism and particularly the New Labour project have used the concept, how it has fed into gentrification, its relationship with Silicon Valley and its 'algocracy', and with the social and bio-medical models of disability.

OLI MOULD, Urban Subversion and the Creative City - https://tacity.co.uk/books/urbansubversion/

THEODOR W. ADORNO & MAX HORKHEIMER - Dialectic of Enlightenment (1944) - https://www.theguardian.com/commentisfree/2013/apr/08/frankfurt-school-dialectic-of-enlightenment

LEWIS CARROLL, Alice's Adventures in Wonderland (1865)

Class War and the Cereal Killers café - https://infinitelyfullofhope.wordpress.com/2015/09/28/a-note-on-the-cereal-cafe-getting-attacked/

Jack Coulter (painter) - https://www.huckmag.com/art-and-culture/art-2/meet-artist-turning-synesthesia-art/

Chris Downey (architect) - http://www.arch4blind.com/

Tracey Emin

RICHARD FLORIDA, The Rise of the Creative Class (2002) - https://www.theguardian.com/cities/2017/oct/26/gentrification-richard-florida-interview-creative-class-new-urban-crisis

Noel Gallagher

ADAM GRANT, Originals: How Non-Conformists Move the World (2016) - https://www.theguardian.com/books/2016/feb/16/originals-adam-grant-end-of-average-todd-rose-review

ARTHUR KOESTLER, The Act of Creation (1964) - https://en.wikipedia.org/wiki/The_Act_of_Creation

MARCEL MAUSS, The Gift (1925) - https://libcom.org/files/Mauss%20-%20The%20Gift.pdf

Space Hijackers - http://www.culturalhijack.org/index.php/participating-artists/88-space-hijackers

The Spice Girls