The natural products industry is constantly evolving as the market continues its rapid growth trajectory. As such, keeping up with the latest trends can be difficult, especially for brands that need to focus on their businesses and products above all else. Sometimes, you just need a partner you can trust, and specifically one that has a track record of identifying trends and turning them into opportunities.

In our first episode of Against the Grain, Giannuzzi Lewendon partners Ryan Lewendon and Blake Horn talk with New Hope Network's Jessica Rubino about the art of trendspotting in the natural products industry.