Against The Sales Odds

In this short episode of In-Sights, Lance Tyson discusses the read offense strategy from his bestselling book, 'Selling is an Away Game'. He breaks down how sales professionals can assess and adapt to their buyer’s needs in real time, much like a quarterback reading the defense. Learn actionable insights on how to stay one step ahead, anticipate objections, and tailor your approach to close more deals. Whether you're a seasoned sales expert or just starting out, this episode will help you fine-tune your game plan for success.

Lance is the bestselling author of Selling Is An Away Game and The Human Sales Factor.

You can purchase these books at: https://www.tysongroup.com/books

Be sure to sign up for Lance's LinkedIn newsletter here: https://www.linkedin.com/build-relation/newsletter-follow?entityUrn=7123326552678805504

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In this episode, Lance Tyson sits down with Travis Pelleymounter, Senior Vice President of Ticket Sales and Service at Vinik Sports Group, to discuss powerful insights on sales leadership. They explore the critical balance of people and process in driving exceptional results, with Pelleymounter drawing on his extensive sports industry experience. Discover how sales leadership goes beyond setting strategies—it's about cultivating a strong team culture, aligning processes, and building lasting client relationships. This engaging conversation reveals how effective leadership can lead to consistent sales success and sustainable growth.

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In this short episode of In-Sights, Lance Tyson discusses the current sales landscape. He delves into the evolving sales landscape, offering his perspective on current trends and challenges. He discusses how sales professionals need to adapt to changes in buyer behavior, driven by advancements in technology and shifting market dynamics. Lance emphasizes the growing importance of building genuine relationships, leveraging data for personalized selling, and adopting a more consultative approach. He also touches on the increasing complexity of sales cycles and the need for agility and continuous learning to stay competitive in today's fast-paced environment.

Lance is the bestselling author of Selling Is An Away Game and The Human Sales Factor.

You can purchase these books at: https://www.tysongroup.com/books

Be sure to sign up for Lance's LinkedIn newsletter here: https://www.linkedin.com/build-relation/newsletter-follow?entityUrn=7123326552678805504

Love the show? Subscribe, rate, review, and share! https://www.tysongroup.com/podcast

In this episode of Against the Sales Odds, Lance Tyson sits down with Paul Bee, Senior Vice President of Ticket Sales and Service at the Milwaukee Bucks. The Bucks boast a storied NBA history, crowned by championships in 1971 and 2021. Remarkably, they achieved this feat in just their third season, setting a record for the fastest rise to the top in any major North American professional league. Paul shares his career journey in the professional sports industry, offering invaluable insights into his leadership style and philosophies. He reveals key strategies in pivoting for success, emphasizing the importance of adaptability in strategy and tactics. Guided by his principles of karma ("Good things happen to good people") and fate ("You'll end up where you're supposed to be"), Paul underscores the necessity of market analysis and timing. Discover how lifelong learning and a willingness to evolve have been instrumental in Paul's unparalleled achievements; get ready to unlock the secrets to sustained success in the competitive sales world.

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In this episode of "Against The Sales Odds," we dive deep with Andrew Sidney, SVP of Sales and Service for the Washington Commanders. Andrew shares his extraordinary journey from humble beginnings in minor league baseball to leading high-stakes sales teams in major professional sports. Discover how he navigated leadership challenges, including multiple ownership changes and team rebrandings, while maintaining a relentless focus on results. Learn about his servant leadership style, the importance of investing in people, and the strategies he employed to build high-performing sales teams. Tune in for inspiring stories, actionable advice, and a behind-the-scenes look at the world of sports sales.

Love the show? Subscribe, rate, review, and share! https://www.tysongroup.com/podcast

Love the show? Subscribe, rate, review, and share! https://www.tysongroup.com/podcast

In this short episode of In-Sights, Lance dives deep into the strategies and tactics that can help you effectively reach and engage C-suite executives. Whether you're a salesperson aiming to pitch your product, a business leader seeking valuable partnerships, or a professional looking to expand your network, understanding how to connect with top-tier decision-makers is crucial. We'll cover proven techniques to get your foot in the door, ways to craft compelling messages, and tips to build lasting relationships with executives at the highest level. Tune in to learn how you can elevate your approach and successfully engage with the C-suite.

Lance is the bestselling author of Selling Is An Away Game and The Human Sales Factor.

You can purchase these books at: https://www.tysongroup.com/books

Be sure to sign up for Lance's LinkedIn newsletter here: https://www.linkedin.com/build-relation/newsletter-follow?entityUrn=7123326552678805504

Love the show? Subscribe, rate, review, and share! https://www.tysongroup.com/podcast

In this episode of "Against The Sales Odds," Lance Tyson has a conversation with legendary college hockey coach Mark Taylor, back-to-back national champion and National Coach of the Year. As the Head Coach of Hobart College Ice Hockey, Mark has transformed the team into a national powerhouse despite turning over nearly 25% of his talent yearly. Mark shares his journey, coaching philosophies, and the strategies he uses to build a winning culture at Hobart. This episode is packed with strong messages, life lessons, and invaluable leadership philosophies that have impacted hundreds of student-athletes and prepared them for their next steps. Tune in for an inspiring conversation filled with actionable insights!

Love the show? Subscribe, rate, review, and share! https://www.tysongroup.com/podcast

Love the show? Subscribe, rate, review, and share! https://www.tysongroup.com/podcast

In this short episode of In-Sights, Lance discusses the crucial value you bring to your meetings. One timeless piece of advice: "Always get their opinion before you give yours." During the evaluation phase of a sale, it's essential to dive deeper into meetings to foster an informal yet thorough understanding of the prospect. This approach helps us craft tailored solutions that resonate more effectively. By taking the time to truly understand our prospects, we move closer to building strong, successful relationships. Make sure to tune in to future episodes where Lance walks through deals and gives strategic and sound advice to get the best out of yourself and your prospects. In-Sights episodes are for leaders, entry-level salespeople, and everyone in between!

Lance is the bestselling author of Selling Is An Away Game and The Human Sales Factor.

You can purchase these books at: https://lancejtyson.com

Be sure to sign up for Lance's LinkedIn newsletter here: https://www.linkedin.com/build-relation/newsletter-follow?entityUrn=7123326552678805504

Love the show? Subscribe, rate, review, and share! https://www.tysongroup.com/podcast

In this episode of Against the Sales Odds, Lance Tyson sits down with Patrick Duffy, Chief Partnerships Officer at Monumental Sports & Entertainment. Monumental oversees the Washington Capitals (NHL), Washington Wizards (NBA), Washington Mystics (WNBA), the NBA G League Capital City Go-Go, and Capital One Arena, ensuring there is no off-season. Patrick shares his journey in the professional sports world, offering insights into his leadership path and philosophies. He reveals strategies that have guided his career, emphasizing the importance of devising and sticking to a plan. Patrick demonstrates the value of a marketplace strategy and maintaining a checklist to achieve goals. He also highlights the importance of hands-on leadership, encouraging his team to remain open-minded and leverage all resources, both human and analytical. For those aiming to climb the ladder or improve themselves, this episode is a must-listen. Get ready to improve your sales game and yourself!

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Sharpen your sales sword and create a winning sales culture! In this captivating episode of Against The Sales Odds, Lance delves into a compelling dialogue with Brad Fain, the VP of Ticket Sales & Service at the Detroit Pistons. Brad unveils his extraordinary journey in the professional sports realm, shedding light on his strategic leadership ethos centered around understanding the 'why.' Far from content with merely honing his team's skills, Brad leads by example, perpetually refining his expertise while fostering seamless communication and alignment among his peers. Whether navigating through triumphs or challenges, Brad remains an accessible leader, investing in his team's growth and ensuring their voices are heard. Through his unconventional path and relentless pursuit of excellence, Brad epitomizes an opportunistic spirit that ignites inspiration and propels others to new heights.

Love the show? Subscribe, rate, review, and share! https://www.tysongroup.com/podcast