With age assurance facing increasing regulatory scrutiny across the UK and EU, organisations are under growing pressure to demonstrate that they have effective and proportionate measures in place to protect children online. In this episode, Rebecca Cousin, Cindy Knott and Bryony Bacon discuss the evolving age assurance landscape, including new obligations under the Data (Use and Access) Act 2025, the ICO's approach to enforcement, the move away from self-declaration methods, and the practical considerations for organisations selecting and implementing age assurance solutions.

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