The base concept of the newly-introduced term ENLITEN is the same for everyone at Bridgestone: a complete focus on maximizing both performance and sustainability. However, it can mean something different depending on the audience, serving as an internal operational mindset that influences end-to-end activities across our entire company, as well as an external designation for premium products and solutions that feature our most innovative materials and technology. In this episode, Bridgestone Americas COO Scott Damon offers enlightenment to help simplify the world of ENLITEN and beyond.