Many colors you see used by brands have a deeper meaning than just the shade of the tone. It speaks volumes when you can send a message using a color, without saying anything. Every color can be used but there are just some that stand out from the others in any industry. For example, We Don't PLAY (Athleisure Wear) uses "BLACK" as a primary color to emphasize the statement of the brand.

Listen to this quick episode to understand the psychology of color in branding!

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