<p>We all know that in client service businesses, the urgent often overrides the important, especially when it comes to being focused on your agency’s growth and development. In this episode, Renzi Stone, Chairman and CEO of Saxum, shares why he and his leadership team set a Wildly Important Goal (or WIG) and what happened when they did.</p>

We all know that in client service businesses, the urgent often overrides the important, especially when it comes to being focused on your agency’s growth and development. In this episode, Renzi Stone, Chairman and CEO of Saxum, shares why he and his leadership team set a Wildly Important Goal (or WIG) and what happened when they did.

Agencies Need Wildly Important Goals with Renzi Stone of Saxum

The PR industry is rapidly evolving. With a dramatically changed media landscape, new technologies, the importance of data, and a blurring of the marketing disciplines, it’s hard to know where to focus to build your agency. Introducing the Agencies of the Future podcast, where the PR Council invites agency leaders to discuss ways to “future-proof” the business.

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Agencies Need Wildly Important Goals with Renzi Stone of Saxum

Agencies Need Wildly Important Goals with Renzi Stone of Saxum